Over the past 17 years the Sha’ar HaNegev region (Gaza envelope) has repeatedly found itself under fire. Our proximity to the fence coupled with Operation Protective Edge created socio-economic difficulties in the region and forced residents to contend with a complex reality filled with difficult challenges. In 2015, in a bid to cope with the complex situation, a group of educational and high-tech entrepreneurs from Sha’ar Ha’negev joined forces with the San Diego Jewish community. Together, they established a non-profit organization guided by shared values of identity, social involvement and mutual responsibility in the community.

SouthUp, The NGO works to improve quality of life for Sha’ar Ha’negev residents and advance the region by promoting technology, educating for innovation and entrepreneurship, creating new jobs, and engaging in significant social activism for the benefit of all residents. All of these goals are being achieved with great success. The NPO’s founders decided that these goals ought to be promoted on an ongoing basis, thus the establishment of the Association for the Development of Technological Entrepreneurship in Sha’ar HaNegev – SouthUp.


Our team

Elad Yeori

Founder and CEO

Hadas ben shalom

Keren magen

Amit yesodi

Among our Founders

Elad yeori

Founder and CEO

Shachar Belkin

Entrepreneur, Founder and Chief Technology Officer at FST Biometrics. Chairman of the "Partnership Together" project that connects us and San Diego with many initiatives.

Wolf Bielas

Owner of Wolfpack Ventures and Downtown Works in San Diego, California, a partner at OurCrowd.

Yenina Barnea

Coordinator of Economic Development in the Sha'ar Ha'negev Regional Council

Prof. Omri Yadlin

President of the Sapir Academic College, founded and directed the Department of Justice at the College.

Aharale' Rothstein

Director of the Upper Division of Sha'ar Ha'negev. Mentor for students at the Mandel Leadership Institute program in Jerusalem.

Larry Acheatel

Former Superintendent of public school districts in California , Former Head of the Jewish Academy in San Diego

Alon Shuster

Former Head of Shaar HaNegev

Eyal Fish

VP at Amdocs and responsible for integration after merger (M & A).

Rick Kornfeld

Chairman and CEO of Kitu Systems, Inc. Former vice president of Commnexus, former founder and CEO of EvoNexus

Friends association

The Friends of the Association supports SouthUp in achieving its goals. Association members include: philanthropic families from Israel and San Diego, strategic partners – Israel Innovation Authority, Jewish Agency and Jewish Federation of San Diego, Sapir Academic College, Israeli companies, local kibbutzim and more.
Members of the Friends Association benefit from direct exposure to dozens of entrepreneurs, start-ups, investors and a platform for business activity and customers.