Our story

Building an ecosystem in the Western Negev

The Western Negev's technology incubator — professional support, infrastructure, and growth engines for startups on their way to becoming thriving global companies.

SouthUp provides a suite of services and growth engines for startups operating in the Western Negev, with the goal of turning them into thriving global companies.

The SouthUp campus in Sha'ar HaNegev

SouthUp was born from a vision that became reality.

SouthUp was founded in 2017 by a group of entrepreneurs and academics from the Western Negev, with the encouragement of the council head, the late Ofir Libstein, out of a recognition that a regional incubator was needed — one that would provide professional support and infrastructure for the growth of startups in the Western Negev, while drawing entrepreneurs from across the country to develop and operate from the region.

SouthUp is an incubator that operates as a non-profit and does not take equity in the companies working within it.

Since its founding, SouthUp has become one of Israel’s leading technology incubators and a major economic engine in the Western Negev — having grown more than 70 startups to date, which have created hundreds of quality jobs for the region’s residents.

The team

People who've built companies

Real experience in high-tech, defense, and academia.

Shahar Belkin

Shahar Belkin

Chairman

Shahar, a co-founder of the incubator, is a serial entrepreneur with rich management experience in high-tech who works extensively to promote entrepreneurship in the Western Negev. He serves as Chief Evangelist at the high-tech company ZutaCore, which operates in the Western Negev. He holds a bachelor's degree in electrical engineering from Ben-Gurion University and lives in Kibbutz Bror Hayil in the Western Negev.

Gil Schwartzman

Gil Schwartzman

CEO

Gil brings extensive experience in entrepreneurship and diverse management roles at high-tech and defense companies, alongside a deep understanding of entrepreneurship and startup growth. He holds a senior reserve position in the Southern Command at the rank of Brigadier General. He holds an MBA and lives in Kibbutz Gvim in the Western Negev.

Peri Muttath

Peri Muttath

CTO

Former Director of Disruptive venture at the Israeli Innovation Authority, leading large-scale programs that drive systemic innovation across Israel’s ecosystem. With deep technology understanding and vast knowledge of how to disrupt the ecosystem And With prior experience in the Ministry of Defense, I lead the establish the defense innovation ecosystem and have worked closely with hundreds of startups. Combining my background in engineering, innovation and strategy, and leadership as a Tier-1 reserve officer, I specialize in embracing uncertainty and turning disruptive technology into impac

Dr. Yarit Weinberg

Dr. Yarit Weinberg

CTO, Deal-Flow

Yarit brings some 20 years of experience in AgTech and FoodTech across research, development, and advancing business initiatives and fundraising. She actively drives entrepreneurship and growth, combining scientific expertise with business strategy. She holds a Ph.D. in plant sciences from the Hebrew University and an MBA from the College of Management. She lives in Kibbutz Negba.

Ron Reiss

Ron Reiss

D.Tech Incubator Manager

Ron was appointed Director of the D.Tech incubator, which operates within SouthUp and supports startups in Defense Tech alongside the ProTechT acceleration program. He has extensive experience in the defense industries — he held management and business-development roles at Rafael Advanced Defense Systems, including Vice President of the M&A division, and led several startups. He served as CEO of Trion Israel. He holds a degree in computer engineering from the Technion and an MBA from Reichman University.

Moran Volk Epstein

Moran Volk Epstein

Operations & Accelerator Coordinator @ D.tech

Experienced professional with extensive expertise in managing complex workflows and cross-functional processes. Holding a Bachelor’s degree in Management and Psychology, she possesses a deep understanding of end-to-end project execution and performance management in high-pressure environments

Keren Magen

Keren Magen

Operations Manager

Keren manages the day-to-day operations and activities of the accelerator, alongside supporting the accelerator's role in the growth processes of startup companies. As part of her role, she guides entrepreneurs through the stages of establishment and growth, and helps build organizational and operational infrastructure both within the accelerator and beyond it — from recruiting employees from the region to creating connections with local figures, from pilot sites to establishing partnerships with authorities and the regional ecosystem.

Our partners

Not alone — with a whole ecosystem

Authorities, academic institutions, foundations, and innovation bodies that together create the environment for growth.

Sapir Academic College
Sha'ar HaNegev Regional Council
Kibbutz Nir Am
Kfar Aza
Israel Innovation Authority
ICA in Israel
Manufacturers Association of Israel
EXLAB
Seeds
Mack-Ness
The Jewish Agency
The Jewish Federation
Tkuma Administration
KKL-JNF
JNF Australia
Steff Foundation
ZIM
Maagan Michael

Ofir-SouthUp Ventures

The Ofir-SouthUp Ventures venture capital fund was established by SouthUp to invest in startups operating in the Western Negev. The fund is intended for companies at the Pre-seed, Seed, and A Round stages, and complements the increased Israel Innovation Authority grant (72% of the R&D budget — Development Zone A).

Named in memory of the late Ofir Libstein — head of the Sha’ar HaNegev Regional Council, who worked tirelessly to promote entrepreneurship and innovation in the Western Negev, and fell defending his kibbutz, Kfar Aza, on October 7.

Pre-seed Seed Round A
Visit the fund's site arrow_forward
The late Ofir Libstein
The SouthUp campus in Sha'ar HaNegev

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